Why foreign owners have the potential to both build and destroy clubs
For those who watched the documentary on QPR last weekend,
it will come as no surprise that questions are being asked of foreign owners in
English football. On the same day, Andre Villas-Boas was sacked after only
eight months in charge at Chelsea, the 8th manager in 9 years under the
Russian owner, Roman Abramovich.
Add to this the animosity that surrounds the handling of
Aston Villa by it’s US owner Randy Lerner, the issues that surrounded Liverpool under Hicks and Gillett and the ongoing protests regarding Man Utd and the Glazers and the picture of foreign owenership in English
football is not all rosy.
There is a lot of issues with the immense money in the
English game; it has caused teams to overspend and be put in major financial
trouble, think Leeds United and now Rangers. It also creates unjustified and
unrealistic expectations of the fans, who with high investment expect success
immediately. This mentality of more money spent equals more trophies is
pernicious for the sustainability of the league.
There are certainly advantages to foreign ownership; investment in transfer fees and high wages brings in more talent and hopefully improves the standard of the side. With the money in the game today and the potential riches of the Premier League and Champions League, English football is a delightful prospect.
It is not about making money for these owners, it is more of a past time or a spot of enjoyment. These owners are wealthy business men who have made their money in other avenues; Arbramovich made his money in oil, Briatore with the Benotton clothing company, Randy Lerner inherited the MBNA bank holding company and the Glazer’s have a vast investment portfolio most notably in the food processing industry. They do not look at owning a club as an investment; it is a way to enjoy the wealth they have accumulated. Yet is this a healthy way to run a club, like some play thing? Without the serious passion and love of the club?
The QPR documentary is an extreme case of foreign ownership
in English football but this remarkable documentary gives us all an insight
into how some owners view their purchases. From May 2008 – January 2010 there were eight full time or caretaker
managers in place with the longest run under Paulo Sousa for 5 months! The fans
displeasure with the running of the club was evident and success only came when the volatile and rash
Briatore opted to leave the running of the club to others. Achievement came when a stable manager in
Warnock was given the freedom and time to run the team.
Treating Chelsea like Russia is a remedy for disaster.
Attention must be looked at the running of Chelsea. When one looks at Chelsea’s success in recent years then seven
cups in seven years does not appear a bad return. However, the elusive
Champions League trophy is still out of grasp and the signs are that the
current side assembled is simply not good enough to compete. It is Abramovich's desperation to win this trophy which has resulted in the high turnover of managers.
A winning side cannot be assembled over night and be
expected to then go and be successful. They need to be developed and brought
together as a team. Abramovich’s impatience and perhaps poor advice has led him
to prevent development occurring. Instead, the team moves from manager to
manager on a continual basis with no clear direction about where to take the
club.
Why has Abramovich bought in only successful managers? It is because the Russian mentality is that “if he is successful there he will succeed here.” No consideration has been given to the differences in style, language, tactics or general suitability in the appointments. Simply success; a World Cup winning coach in Scholari, Champions League winners in Mourinho and Ancelotti and a Europa League winner in Villas-Boas.
All these coaches have different methods of how to play the game, yet share the fundamental element that a foreign owner requires, a history of success. Sacking Ancelotti in hindsight was not the best move and
brining in a successful yet inexperienced manager was always going to proof to
be problematic. Will another high profile manager improve the
team? What must be important now is that Abramovich develops a longer term plan for this
team. However, is he willing or interested in this? For him it has always been
about immediate and instant success.
Why has there been so much change at the club? It comes down
to the psychology of the owner and his belief in success. His nationality
plays a huge part in his belief and actions; he has a belief that money equals success because in Russia this has been the answer. His handling of "inferiors" is Russian in his ways; simply he does not enjoy being
spoken to in certain ways and expects his way to be followed. In Russia authority is centralised and change is imposed from above. Rights and views, especially against the regime are subordinated for the apparent communal good. This can be seen in Chelsea's handling of managers and of Ray Wilkins.
Running Russia and a European football club is not the same, it requires more
than money; it requires management, discipline and leadership. By not keeping a
solid foundation at the club the team has not been allowed to evolve and
develop, any new manager does not have long enough to
develop his team.
Why are Man Utd, Arsenal and Barcelona successful, on and
off the pitch. Because they have a solid foundation, a long term manager and a
plan to develop the club. They are not attempting to do it all in the space of
a few seasons. Long term development; from the youth academy to the senior side
is developed to provide success but also sustainability. Quite simply Chelsea lack this
development plan and philosophy.
The trail of money
It is important to note that the rich buisnessmen of Russia were instructed to invest in sport to improve Russia’s standings in the eyes of the world and were instructed to do so also in order retain their independence. Aѕ Abramovich ѕаіd іn a rare interview wіth Thе Observer newspaper іn 2006, money “саnnοt bυу уου happiness. Sοmе independence, yes.” Abramovich contributed a lot of time, money and favours to guarantee Russia’s world cup bid for 2018. In doing so he has paid his dues and retained his freedom.
Suleyman Kerimov, owner of FC Anzhi Makhachkala who have the highest paid footballer in the world in Samuel Eto’o playing for them, was instructed like Abramovich to invest in sports to retain his freedom. FC Anzhi is based on Dagestan; a place affected by Islamic insurgency, occasional outbreaks of separatism, ethnic tensions and terrorism since the 1990s. Kerimov has invested in the team and area to improve standards and to improve Putin’s standings in this mixed region.
These owners don't have genuine interest in the teams or even football. They are at the mercy of the Kremlin who believe that these men have a duty to serve their country for what their country has given them. Fans of these clubs cannot deny what their wealth brings, but the ethics of this is not questioned enough in my opinion.
Financial fair play rules
Chelsea have benefitted hugely from Abarmovich's funding
since his takeover in 2003, but UEFA is cracking down on funds from benefactors
in a bid to make clubs self-sufficient. Former Chelsea chief executive Peter
Kenyon had vowed to see the club break even by the 2010-11 season back in
December 2008, but last year the club reported a loss of £70 million. With UEFA
threatening to throw clubs out of the Champions League from 2014 if they spend
beyond their means, Blues chairman Buck says they are working harder than ever
to improve their financial plight.
Income across the top leagues across Europe has continued to
grow to a new record every year ; in 2010 the figure was £12 billion up by £700
billion from 2009. It is players wages which are the biggest element at £14
billion. All together club’s losses have gone from £600 million to £1.4
billion. Uefa presented this to demonstrate a need for change.
To
prevent a potential crisis.
The new rules will require clubs in UEFA competition to have
limited their losses in the two previous financial years to a maximum of £40
million if that is covered by an owner. If there is no rich man to bankroll a
club the total losses in 2012 and 2013 financial years can amount to only £5
million.
The new rules allow clubs and their owners to spend
unlimited amounts on stadiums, youth development and infrastructure. The idea
is to move towards a more stable planning, rather than lurch between transfer
windows desperately seeking new rich buyers to scoop loses. This shows
sustainability and investment.
Questions have been raised regarding the financial fair play
rules. On paper they appear to offer sustainability and look to prevent teams
like Leeds and Rangers from over spending to keep up which ultimately forced a
team to live beyond their means. Yet is this right? However does it not cause
disadvantages to those teams who seek to be a top club?
New money makes the old dominant clubs fearful, their era of
continued success and qualification for the Champions League have generated
continued millions and this has resulted in their high revenues. New money has
given clubs like City, Chelsea and PSG opportunities to challenge the top
sides. This competition should be applauded and not condemned. Of course it is
not good for the smaller clubs, the gaps in fees and wages becomes uneconomical
and when small clubs attempt to play catch up they end up getting into trouble.
Brian Marwood, chief of football operations believes “why
should somebody be penalised for wanting to be successful?” Why should PSG,
Malaga or Man City be held back. How can a club not become a top one
without serious investment? In comparison to the old football money and status
of Bayern Munich, Real Madrid, Barcelona and Man Utd, without money no club can
topple these dynasties. Is this right?
Man City, owners doing it right?
At Chelsea and now Man City the salaries given have
completely upended the cost of football in England. Most of the top clubs are
massively in debt thanks to tyring to keep up with the inflated salary scale
created by the billionaire's spending .
City have invested immense amounts in the past four years,
on players and wages in particular. City boasted the biggest loss in the
history of football at £197 million in the last financial year with a wage bill
of £174 million. This is craziness and has completely imbalanced the league.
Yet they have invested in a team which was not equipped previously
to challenge for the title. They have, like Chelsea, given a new challenge United, Arsenal and Liverpool.
Looking at City now they seem equipped for domestic and European football, in the space of four years they have developed a side capable of challenging the top teams. And Harwood believes that last year was the bottom of the curve in terms of spending. With his opinion being that they have the pieces in place for the future now.
Importantly, in comparison to Chelsea, the owners have given time to their boss. He has been allowed to develop and bring in the players he believes are required for long term success. As evident from last season, the team were accused of being too defensive in their style. Yet Mancini was thinking longer term, he believed that building a defensive foundation was the key to long term success. Developing a strong core of players and being tight at the back has enabled City to play with more flair and style this year, while having the best defensive record and sitting top of the league.
Would Abramovich had been as understanding in his pursuit of success? The evidence would indicate not. And so the owners at City appear to have more understanding about what is required for long term success in England and Europe.
Long term development
The worry is that these owners will lose interest and will
pull their money out, thus causing high debts because of high wages. I can
understand there is a desire to protect football clubs from suffering from
debts, yet I cannot see the Abu Dhabi group doing this, they are investing in
the future of the club with serious ambitions to develop a world class team and
foundation. This should be admired and commended.
The key must be, does the club have genuine owners who
really do want to invest, who really do have the money to attain
sustainability. Why should they be penalised? If a team can cope with their
spending then why shouldn’t they be allowed to invest to improve the side?
In order to try to create a similar environment to that of United and Barcelona, City needed to spend higher fees and wages to attract the players; they had the belief that with initial success on the field allows the club to gain a foothold in the European market and thus allows for long term development.
At City their ideas for the future are based on building a state of the art academy similar toBarcelona’s La Masia; with new
facilties and a link with a school, indicating a willingness to educate and develop their own players in order to rely less on high transfers.
This model has shown to work for Barcelona, yet has taken twenty years to fully
achieve the aims set out in the early 90’s.
Success over development
For all these advantages that foreign owners bring, we have a league filled
with 60% foreign players who are restricting the development of home grown
British talent due to the demands of success.
Do top clubs like Chelsea and Man City really want to
develop young English talent or is short term success their key focus? There is
no doubt that senior level success must be a major part of development, yet
teams like Chelsea must now invest more in to developing for the future. If not
then they are failing the youth of today and the future.
A lack of investment in high quality facilities has left the UK behind nations such as Holland, Germany, France and Spain and this is
evident in the players we produce. An academy costs maybe £5 million a year to run, so if you can get
maybe one player every year or 18 months into the first team, look at the
transfer fees you've saved. The economics are pretty clear. Implementing it is
much more difficult.
English football hаѕ bееn more thаn рlеаѕеd fοr wealthy
benefactors frοm around thе world tο bυу up іtѕ marquee clubs аnd, аѕ
Abramovich dіd аt Chelsea, soak up thеіr debts аnd υѕе thеіr rubles, dirhams аnd dollars tο mаkе thеm competitive again. It has helped improve sides but is has also reduced the quality of players and coaches of English heritage.
Yet these foreign
owners have responsibilities to invest in the future not just the present. It
must be required that anyone willing to invest in an English side has the
intention to lay down plans and invest in infrastructure, facilities and high
quality coaching in order to improve the long term development of English players and sustainability of the clubs. Without this promise we cannot allow another Chelsea to happen.
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