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Wednesday 1 January 2014

The Undeniable Power of Positivity

How Roberto Martinez's positive approach is working wonders for Everton

According to Sven Goran Erikksen “self-confidence is the most important thing of all." The importance of self-belief may seem obvious to many of us when it comes to succeeding in anything. Without confidence and belief we lack the faith in our abilities, we may perceive obstacles in a negative way and accept defeat before we even attempt to overcome a challenge. A lack of confidence is not conducive to success, therefore the role of a coach, teacher or parent is to instil this feeling of confidence and belief in their students and children. As this article will discuss, the art of motivation may be the single most important attribute of coaching,


Coaching courses are full of technical information, tactical ideas and principles and endless drills and practices. The intention of which is to teach and educate coaches about the ways and methods to improve their players development and performance. 

From a football perspective there are five levels of qualification which takes coaches to the top of the coaching pathway. Along this pathway the first time that I personally was introduced to the importance of psychology and communication was on that final level, at the A licence course. 

Now being an avid learner and reader of books I had exposed myself to the importance of communication prior to this. However, it is rather startling to consider that if communication, persuasion and motivation are so essential for player development, why is it not covered in the FA’s coaching syllabus until the final rung of the ladder? Surely it should come first, as communication underpins everything else. 

You see, what you say and how you say it can have a vast impact on players performance. Knowing what to say, when and how can be the difference in positive or negative performance. To highlight this let us look at Roberto Martinez at Everton and what he has brought to his new club this season.

Everton's new man

When David Moyes agreed to join Man Utd at the end of last season it was seen as a concern for Everton fans. Before he arrived Everton were looking more like relegation candidates. His positive influence on the club cannot be questioned. This is the man who for a decade had kept the club battling in the top six consistently. Against clubs with vastly more wealth he managed to keep Everton challenging near the top. 

Post-Moyes the worry would be that Everton would drop down the table as many were of the opinion that Moyes was over-achieving with the club. When Roberto Martinez was the man selected to take over the reigns there was some consternation from the fans and media. This was the man who had just gotten Wigan relegated. How could he be the answer for Everton? 

When Bill Kenwright made the rash and perhaps unnecessary statement that Martinez had promised to get Everton Champions League football one could not help but think he had already put a nail in Martinez’s coffin. 

And yet hallway through the season and Everton lie in fourth position in the Champions League places. The points tally has been impressive, yet most impressive has the been the manner of the performances, the style of play and the unquestionable belief shown by the players team.

Success against the odds

While at Wigan many dismissed the talents of Martinez based on his sides constant battle with relegation. Some questioned his ability and approach to the Premier League as each season he was scraping survival. Many were doubtful of his capabilities as a coach because of this, yet it was hard not to be impressed with his desire and near stubbornness to play a progressive, through the thirds style. 

It appeared that no matter what setbacks his side had, whether a huge loss or the sale of a star player, they continued to play in the manner he desired. Last season he club achieved an astounding success of winning the FA Cup, winning it in a manner which personified Martinez’s beliefs. However that success would come at a cost for the club as they would finally be relegated after eight years in the top flight. 

Yet that length of time should highlight how impressive a job the club have done. Look at the Championship and you see some huge clubs striving to reach the Premier League. Then look at Wigan and it makes little sense financially and with their fanbase to be in the top league, yet alone for eight years. 

They survived against the odds for such a long period, and they did so because of belief and positivity. Their FA Cup success was because of their positive approach and mentality. Martinez was proving not only to be one of the most progressive and tactically astute coaches in England but perhaps the most positive. And it is this mentality which has sought to enhance the fortunes of Everton this season.

Moyes fear of Goliath

During his time at Everton David Moyes was often given a reprieve by the media and the fans who saw his ‘success’ as a triumph for the small club with little money in a world of financial powerhouses. He was David against several Goliath’s. 

His approach when facing the Goliath’s however was not fitting of David, who overcame the might of Goliath. Moyes approach was a ‘run and hide’, ‘get out as quickly as possible’ approach. That may be a bit unfair but the results back up the issue Moyes had; in his 46 away league games against the top four, spanning 11 years, Moyes did not win one game. That is quite incredible really. 

In his battles against Ferguson at United his famous saying was "You want to get out of Old Trafford alive.” This sort of mentality befitted a man who was rational and realistic to his situation. For him Everton could not compete with the top sides, and this was okay. 

Yet to coin the cliché, ‘football favours the brave’ and as Martinez proved last season he was able to overcome Man City in the final, and play with more positivity, confidence and belief than the current Premier League champions, of who were worth somewhat £200m. It was not about money but confidence. 

Moyes took his side into these arenas and fed them on negativity, worry and fear. Is it a surprise they didn’t win? Martinez’s approach is different and it is what makes you sit up and wonder how far Everton can go with their new coach.

The eternal optimist

"We beat Fulham 4-1 the other day and he was annoyed because some of the players hadn't looked like they were enjoying themselves. Winning is not enough, he wants us to win with a smile on our face."

For Martinez he understands the constraints he had at Wigan and now at Everton. Yet instead of looking at both situations with negativity, he approaches these situations as challenges.

"I always believe that to achieve things you don't need money.  There are other ways to be successful, but you need time. A large checkbook just enables you to accelerate the process. In football, you can compete against anyone if you are tactical, flexible, creative and have time to build."

It was little surprise that he went to Old Trafford and won. In an interview a few months ago, before his success at United with Everton, Martinez made the point, "Over the last 10 years we have not beaten Arsenal, Manchester United, Chelsea and Liverpool at their grounds and we need to address that. We need to make sure we are ourselves. We need to know how we are going to play and who we are. We are excited about going to Old Trafford."

His approach is not about ‘damage-limitation, or being happy to get out alive, it is about being positive and progressive, "If you are going to be brave and try to win games rather than just being in a position where you want to keep a clean sheet and get through in damage-limitation situations, then you need to be flexible as a player and as a team and play in different ways in the modern game. That is the attitude we have had from the beginning."

Martinez has been inspired by two of the most positive, progressive and creative coaches in the modern game; his "tactical, flexible and creative" footballing philosophy lie in his admiration for Johan Cruyff and Marcelo Bielsa. Perhaps little coincidence that these are two of the men who Pep Guardiola learnt from also. These coaches are visionaries, they create new ideas and ways to play the game. They approach games with the confidence to dominate, to play attacking football. It is what we are seeing now with Everton.

Compare this to David Moyes at Everton and now United. His approach always appeared to be from a defensive perspective. Sometimes his side played some excellent attacking football but there was always caution with his teams. He appeared happier to draw than go for the win, in case they would lose. This has been seen at United this season. And is perhaps why results went badly at the start, with United even conceding late goals, which appeared to be punishment for being cautious.

Under Ferguson there was a philosophy to attack and dominate sides and their success was built from this. The famous late goals were no fluke or coincidence either; Ferguson instilled a never say die attitude with his players, a belief and confidence that they could win games at the last. So many examples epitomise this character, perhaps none more so than Bayern in the Champions League final in 1999. Belief and confidence are what Ferguson built his success on. 

Moyes is learning now that this is what he needs to generate. His defensive first mentality may have worked for Everton, yet United require more, the fans and players expect more. Ironically he can learn from his successor at Everton.

A positive philosophy

"There is a way I believe the game should be played that is pure and there is a process of how to change the mentality of a team to make sure the players feel confident enough to be in possession and dominant on the ball without losing their current strengths."

Like his approach at Wigan he believes in approaching games positively, for him why not lose games playing in a positive way than lose playing negatively? It is this kind of mentality which garners belief in his players. Yes they may lose but do it being positive. 

It’s incredible the influence which being positive can have on players, especially in defeat, as positive reinforcement can help players deal more effectively and bounce back quicker. A culture of negativity however breeds more negativity and this can be often be seen when teams can through bad periods of results.

Although Everton did well under Moyes Martinez has sought to change the mentality of the players, who were perhaps set too much in this negative mindset. His challenge this season has been to ‘change’ the mindsets of his players. Those who have done well under Moyes have been asked to give more, to trust each other more, to have more belief. 

Phil Jagielka is perhaps the best example of what Martinez’s approach can do. He plays now with more confidence and belief. He was good under Moyes, yet under Martinez he looks like a top European ball playing defender. Amazing what a bit of confidence can do.

As Martinez says, "The first thing you focus on is the dressing room. You see the good and the bad, build a strategy to impact results and become as strong as we can straight away.”

His long term aim is to develop and bring through more young players, playing a more modern style. It is clear he is building something akin to Bielsa’s 3-3-1-3 formation, using his ‘full backs’ as wingers with great success. Yes he has benefited from the loan signings of Lukaku and Barry as well as Delefeu yet has enhanced his midfield by selling the rigid Fellaini and replacing him with the dynamic and modern midfielder James McCarthy (while making £14m profit from it).

For Martinez his style of play is in-line with where football is going. He wants and strives to have a side who can adapt, be flexible. As Steven Pienaar says, “We have a squad that can adapt to anything. That is something the manager is working really hard to promote. We tried to play good football last season and the new manager actually hasn't tried to change that much because the core of the team is still here. We've just tried to be a bit more patient and not quite as direct.”

Yet the most important quotes from the Everton winger are in regards to the manager’s approach and mentality, this is the key lesson of his management;

"The only demand the manager makes of us is to go out and dominate a game. The work ethic of the team is unbelievable, though, and the manager is always relaxed. He never really gets angry, just more positive. Thinking about it, he might just be the most positive person I've ever come across; he's definitely up there.”

The most positive person I’ve ever come across. That really is a strong statement and it is evident that this approach is breeding the confidence and belief which Martinez is striving for. 

The power of positivity is fundamental for success. It can be seen across all the great coaches of the past and present; look at the character of men like Ferguson, Mourinho, Guardiola and Klopp. They epitomise confidence and instil in their players this kind of belief in themselves and what they are capable of achieving. 

Martinez may not be regarded in this elite list of coaches, however it may only be a matter of time before he is. His reputation is growing and while there were those who were dubious of his talents while at Wigan, it is hard to not to see them shining through at Everton. Can he get that Champions League spot he promised? It is possible. Yet what is for sure is that under Martinez Everton are more confident to compete with anyone, and this may be the key for their progression to the next level.  

The Whitehouse Address @The_W_Address

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